Business Journal Serving Greater Milwaukee
May 16, 2013
Jim Plaisted since 1999 has been executive director of the East Side Business Improvement District, which centers around East North Avenue in Milwaukee...
...Plaisted answers our questions on these new developments, other businesses moving to the area and the district’s image as a college neighborhood.Q: How and why are you working to change perceptions of the East Side as a college neighborhood?...
A: We are promoting some of the positive aspects of living near a university. Traditionally, university neighborhoods tend to be the most energetic and eclectic in nature. It’s where new ideas emerge, talent is groomed and where there’s a demand for things like an art house cinema, specialty shops, coffeehouses and restaurants like Beans & Barley. The University of Wisconsin-Milwaukee Peck School of the Arts in the Kenilworth Building has a great impact on the neighborhood. It buzzes with artists, music and film students, animation wizards and theater people. They get their fuel from this neighborhood, and in turn they energize the area.
But there’s more to the East Side than students. There’s a whole population of university faculty, young professionals and longtime residents that call the East Side home. They also have a strong influence on the businesses that are attracted to our commercial area. It’s no accident that Whole Foods chose this neighborhood for its only Milwaukee store....
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